It’s the beginning of 2025. January was the hottest month on record, and 2024 the hottest year. Extreme weather—droughts, floods, wildfires—disrupt lives worldwide.* Yet, our collective attention is being captured elsewhere. Every day, we spend 720 billion minutes * on platforms designed to distract, addict, and polarize—shaping our behaviors and diminishing our ability to respond to urgent crises. *
Much of this is fueled by dopamine-driven design. In 2024 alone, industries profiting from our attention were worth:
Social media – $252.95B *
Streaming – $104.91B *
Online dating – $10.32B *
Food delivery – $156.75B *
Total – $524.93B
But not all dopamine is the same. Some fuels compulsive consumption, while other forms drive curiosity, creativity, and meaningful connection. We need a shift—away from exploitative attention economies toward compassionate economies that nurture individual and collective well-being. *
“The problems we face aren't just technological or situational - they are existential and spiritual.” *
“Focusing on the individual is the prerequisite for a society as a whole.” *
Attention is our most valuable resource. It is where our conscious thoughts reside, shaping our perception of the world and ultimately the quality of our lives. What we focus on determines who we become.
Change starts from within. Personal growth is not a quick fix but a lifelong journey—one that requires deep self-awareness, intentional action, and the courage to pursue what truly matters. The fire of aspiration—our deepest dreams and values—is our most essential fuel. If we learn to direct our attention wisely, we open the door to transformation.
In Buddhism, there is a concept called Sangha—community.
When we wake up to a different way of living, transformation begins within us. But to sustain it, we need a space to grow, to exchange ideas, and to support one another.
Imagine a space designed not for passive consumption but for active creation. A place where individuals thrive, contribute their unique gifts, and work toward something greater than themselves.
What this project will become is not yet defined, but one of its core principles is to see people as participants and creators rather than passive consumers—possibly as an 'open-source' project.
If this resonates with you, let’s talk!